As well as creating the print and poster material, we shot some moving image idents for the campaign for the UK Government's new Universal Credit scheme. That gave us a chance to roll out the big 18K's to create the mood required for the brief from Mullen Lowe.
The image above is a somewhat darker outtake, with Michael caught at the moment before the doors were pushed open to reveal the 'new dawn' outside.
This is the time of year when Canon launch new camera models. We created the stills material for the launch of the PowerShot SX720 HS in Lisbon in December last year, and the result has just been published on Canon's website.
Tangerine Films were in charge of the production and for a couple of days we roamed the city with the blogging duo "We The People" as they explored the sights and attractions.
Lisbon is a great bustling city, mixing old fashioned tradition with modern twists to architecture and food scene. A great travel destination for a few days of European winter sun.
I was asked by Olivia Beasley to be cinematographer on a short film that she was directing for the London based fashion company Merchant Archive. The shoot took place for two days at Dungeness in the south of England.
One of the largest expanses of shingle beach in Europe, Dungeness is such an eerie place, completely unique and wonderfully bleak. With catering every day from the appropriately named 'Snack Shack at the Fish Hut', the great crew Olivia put together wasn't complaining about the long and occasionally drizzly days.
HSBC's new global airport campaign launched in Singapore this month, and will be rolled out worldwide during the summer.
The shoot took place in London and Buenos Aires, and we had a great time producing the images with the talented people at JWT: Giles and Bill on the creative side in London, Adam and Mark in London and Buenos Aires. JWT's senior producer Louise Tench oversaw the proceedings and made sure that all the elements came together.
One lunchtime we stopped for a bite at a small restaurant in the centre of Buenos Aires. We were entertained by a local Zamba dance troupe, and I managed to grab a quick stop motion cinemagraph while we were waiting for our Asado!
The images are currently being rolled out in selected cities. Check back soon to see the campaign when it is released globally.
We spent some time in Istanbul, working with Tangerine Films and Canon on the February launch of two new cameras. The M3 is a new mirrorless compact system camera, and the EOS 750D is an entry level DSLR.
We worked with the Italian artist Alice Pasquini who painted one of her murals on a wall in the Yeldeğirmeni neighborhood in Kadiköy. She used the 750D for her research and inspiration for the painting, and it was great to see how her vision came alive over the couple of days we spent with her.
We also spent time with the Dutch photography duo 'On A Hazy Morning', who used the M3 to explore the streets of Istanbul, the markets and cafes, details and colourful sights of the Turkish metropolis.
Istanbul is a great sprawling cosmopolis, full of texture and colour. Here are a few outtakes and snaps from the days we spent exploring:
… the weather, that is!
We worked with Dare in London to create a series of Post Office sponsorship idents for Channel 4's weather forecast.
The idea was to capture and show weather changes using time-lapse techniques. Each time-lapse would be focused around a small scenario, promoting the different services offered by the Post Office. Some of these scenes would naturally take several hours or even days to unfold, others no more than a few minutes. We needed to find ways to compress the action into just 10 seconds or 250 frames for each spot, and at the same time show very visible weather changes.
We took advantage of the forever fickle British autumn weather, we instigated small rain dances on the spot to speed up the process, we applied a flurry of snow and the slightest sprinkling of digital trickery just to make sure ... but mostly we just waited … and waited ... We got there, thanks to the efforts of a terrific team, open-minded creatives and a trusting client.
Below, one of the initial tests of cloud and rain ...
The final sports are posted in the Moving Image section.
As the deadline for submission approaches, I was pleased to be able to help Leo Burnett with the invitation for the Renaissance Photography Prize, organised by the Lavender Trust.
The invitation this year was based on a simple, nice concept, a day in the life of an obsessed photographer, as he or she tries to turn everyday objects and situations into award winning photographs.
At first, the brief seemed fairly easy and straightforward, but of course it wasn't completely. Each image had to be considered and tweaked until it was potentially worthy of being entered into a photo competition.
We had a great time with this concept, and I am really happy with the way Matt Lee and Pete Heyes at Leo Burnett laid out the series and tweaked it into a fun narrative story. Thanks also to Leo Burnett's ECD Justin Tindall for casting his sharp eye over everything, and to AB Simon Pedersen for coordinating the ambitious undertaking.
More images here.
adam & eve DDB asked me to collaborate on a shoot for the charity 'Help for Heroes' and Bells Whisky. We created a distillery set in the studio, with a wall of barrels as a background. The outtakes from the campaign above shows Dan and Darren, photographed individually during the setup and lighting tests. It was a real privilege to work with these men. Despite the injuries and the struggles they have had to endure, they made the shoot light, effortless and enjoyable.
A look behind the scenes of the print and poster shoot for Channel 4's documentary series '24 Hours in A&E'.