… the weather, that is!
We worked with Dare in London to create a series of Post Office sponsorship idents for Channel 4's weather forecast.
The idea was to capture and show weather changes using time-lapse techniques. Each time-lapse would be focused around a small scenario, promoting the different services offered by the Post Office. Some of these scenes would naturally take several hours or even days to unfold, others no more than a few minutes. We needed to find ways to compress the action into just 10 seconds or 250 frames for each spot, and at the same time show very visible weather changes.
We took advantage of the forever fickle British autumn weather, we instigated small rain dances on the spot to speed up the process, we applied a flurry of snow and the slightest sprinkling of digital trickery just to make sure ... but mostly we just waited … and waited ... We got there, thanks to the efforts of a terrific team, open-minded creatives and a trusting client.
Below, one of the initial tests of cloud and rain ...