Renaissance Photo Awards

henrik-knudsen-renaissance-031 As the deadline for submission approaches, I was pleased to be able to help Leo Burnett with the invitation for the Renaissance Photography Prize, organised by the Lavender Trust.
The invitation this year was based on a simple, nice concept, a day in the life of an obsessed photographer, as he or she tries to turn everyday objects and situations into award winning photographs.
At first, the brief seemed fairly easy and straightforward, but of course it wasn't completely. Each image had to be considered and tweaked until it was potentially worthy of being entered into a photo competition.
We had a great time with this concept, and I am really happy with the way Matt Lee and Pete Heyes at Leo Burnett laid out the series and tweaked it into a fun narrative story. Thanks also to Leo Burnett's ECD Justin Tindall for casting his sharp eye over everything, and to AB Simon Pedersen for coordinating the ambitious undertaking.
More images here.