HSBC - global airport campaign

henrik-knudsen-hsbc-zamba-blog

HSBC's new global airport campaign launched in Singapore this month, and will be rolled out worldwide during the summer.

The shoot took place in London and Buenos Aires, and we had a great time producing the images with the talented people at JWT: Giles and Bill on the creative side in London, Adam and Mark in London and Buenos Aires. JWT's senior producer Louise Tench oversaw the proceedings and made sure that all the elements came together.

One lunchtime we stopped for a bite at a small restaurant in the centre of Buenos Aires. We were entertained by a local Zamba dance troupe, and I managed to grab a quick stop motion cinemagraph while we were waiting for our Asado!

The images are currently being rolled out in selected cities. Check back soon to see the campaign when it is released globally.